A baker wanted to get to know a great guru in his town a little better, so he invited him to dinner. The day before, the guru went to the bakery disguised as a beggar, picked a bread roll off the display and began to eat it. The baker saw this and tossed him out into the street.
The following day, the guru and a disciple went to the baker’s house and were treated to a splendid banquet.
In the middle of the meal, the disciple asked, How does one tell a good man from a bad man?
Just look at this baker. He is capable of spending ten gold pieces on a banquet because I am famous, but is incapable of giving a piece of bread to feed a hungry beggar.
Paulo Coelho is a Brazilian author who has sold more than 100 million books, which include 14 short story collections and the novel “The Alchemist.” He has been a fan of the Internet since the early 1990s. He spends at least three hours a day online, writing e-mails back and forth with his readers and posting photos on Flickr, MySpace and a blog.
Coelho’s online activities also include promoting pirated copies of his own books. Since 2005 he’s been directing his readers to an online site where they can download his books, in languages from German to Japanese, for free. “I always thought that when, at the beginning of your career, you strive to be read, you can’t change your mind later and become greedy about it.”