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A man was selling oranges in the middle of a road. He was illiterate, so he never read newspapers. He put some signs along the road and spent the whole day praising the flavor of his wares.
Everyone bought from him and the man thrived. With the money he placed more signs on the road and began to sell more fruit. Business was growing fast when one day his son - who was educated and had studied in a big city asked him:
\"Father, don\'t you know that the world is going through very hard times? The economy of the country is in an awful state!\"
Worried by this, the man reduced the number of signs and began to sell fruit of inferior quality because it was cheaper. Sales slumped immediately.
\"My son is right,\" he thought. \"Times are very hard.\"
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Paulo Coelho is a Brazilian author who has sold more than 100 million books, which include 14 short story collections and the novel "The Alchemist." He has been a fan of the Internet since the early 1990s. He spends at least three hours a day online, writing e-mails back and forth with his readers and posting photos on Flickr, MySpace and a blog.
Coelho's online activities also include promoting pirated copies of his own books. Since 2005 he's been directing his readers to an online site where they can download his books, in languages from German to Japanese, for free. "I always thought that when, at the beginning of your career, you strive to be read, you can't change your mind later and become greedy about it."
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